Travellers discover
Distribution
How your ideas travel and get found, from the feed to the AI shortlist. Social First, not Social Only.
Travel marketing · Keynotes · Advisory
I help travel brands get seen, and get chosen.
In a world where discovery is always changing. Keynotes and strategic advisory for travel brands, destinations and the people behind them.
Worked for and with
- G Adventures
- Travelzoo
- TourRadar
- ATTA
- Tourism Cares
The problem
Marketing hasn't caught up with how people discover, decide and connect.
Travellers move between creators, comment sections, search bars and AI answers on their own schedule. Most travel marketing is still organized by channel and campaign. That gap is where brands are losing.
Travellers decide
Brand
Why this, why you, and why trust it. What you can credibly own, and the confidence that turns maybe into let's go.
Travellers connect
Community
The relationship after the booking and between trips, including customers talking to each other.
Keynotes
Talks that change how a room thinks about marketing
Delivered · ATWS 2025, Chile
From Reach to Relevance
Interest creates reach. Story creates value.
How interest media, storytelling, creators, amplification and culture get travel brands seen, without outspending anyone.
Delivered · ATWS 2026, Québec City
Close the Distance
Trust is the transaction layer.
Social commerce 2.0: how travel brands shorten the path from inspiration to booking with live commerce, social search and AI-recommendable content.
New signature keynote
Seen Isn't Chosen
Attention is the entry fee. Trust is the transaction.
Why reach alone no longer converts, and how travel brands build the confidence that gets them chosen, by people and by AI.
Check availability
Keynotes, workshops and panels.
Advisory
Close the distance between how travellers decide and how you market
Built with experienced leadership teams, not around them. Start from strength, build on work already planned, and end with decisions.
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01
Distance Audit
Where your best asset shows up too late, and what creates confidence. 2 to 3 weeks.
-
02
Leadership alignment
One session that ends in three decisions: priority, ownership and what we'll learn.
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03
8-week pilot
Align, test and learn on one destination or product already in your plan.
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04
Scale
Build what worked into the annual plan, with ongoing fractional support.
Thinking
Relevance, Trust and AI Discovery
Trust
Seen isn't chosen: why reach alone won't sell a trip
Distribution
Your best asset shows up too late
AI Discovery
When AI plans the trip, why would it pick you?
About
Strategist and practitioner
Aizaz Sheikh has spent more than fifteen years in marketing, most of it in travel, leading brand, content and community at G Adventures, Travelzoo and TourRadar. A Fellow of the Chartered Institute of Marketing, he now advises travel brands on how people discover, decide and connect.
He sits on the board of Tourism Cares, co-hosts the Travel Trends Podcast and has keynoted the Adventure Travel World Summit in Chile and Québec City. Outside travel, he's deep in football supporter culture, which is why the keynotes usually come with a jersey.
- Based inToronto, Canada
- CredentialFCIM, Chartered Institute of Marketing
- BoardTourism Cares
- PodcastTravel Trends Podcast, co-host
Let's make your brand the one they choose.
Keynotes, workshops and advisory for travel brands and destinations.